Every successful fashion brand knows how important design, marketing, and retail execution are.
Yet the greatest losses in the apparel business do not happen at the retail floor.
They happen months earlier — during sourcing.

Across Europe, Japan, and other global markets, retailers silently lose millions because of:

• Samples that don’t match the design intent
  
• Factories missing seasonal delivery windows
  
• Rigid MOQs creating overbuying
  
• Poor communication and last-minute surprises
  
• Suppliers accepting orders beyond their real capacity
  

These issues don’t just delay shipments.
They damage margin, reduce sell-through, and increase the most painful outcome in fashion — dead stock.

And if there’s one truth we’ve learned in 40 years of manufacturing at Dressman:

Margins are protected at buying — not at selling.